Rethink, Rebrand and Relaunch Your Business

Whilst COVID-19 has thrust multiple challenges on many businesses, it has also brought new and exciting opportunities which companies need to now seize to ‘stay ahead of the game’.

• Since the beginning of the pandemic, the gradual loosening of restrictions has sparked a change in customer behavior.
• Pent-up demand coupled with a move towards brands that celebrate a post-pandemic future has triggered big names such as Burger King and Cadbury to transform their marketing strategy and take advantage of shifting consumer demand.

Customers went through a significant lifestyle change and brands that endorse features of this post-COVID world will be most likely to resonate.

• Buyers value reliability from companies now, more than ever. This may be through the promise of sustainability and environmentally friendly products, or a commitment to embracing diversity and equality. Younger generations are increasingly looking for and supporting businesses they feel will protect their future.
• Customers also highly favour brands that are transparent and signify the importance of honesty to their clients. The pandemic left a lot of us feeling uneasy and lost, and so companies should prioritise reassuring their consumers.

The new aim of the marketing game is to stay relevant in this constantly changing world, whilst also staying true to your brand.

So, how do I go about rebranding my business?

The key to any rebranding is to craft a message that speaks honestly to the target audience while staying true to the values and direction the company envisions for future growth.

Feel free to use these tips and guidance to ensure you tick all those boxes that guarantee loyalty from clients by making your brand consistent and innovative.

1. Remind yourself of original vision and values. Keeping in line with your brand’s original aims and targets will encourage your customers to carry on supporting your business. This may be to produce sustainable products or make your brand cruelty-free.
2. Revisit and rethink. What isn’t working? What needs to change? What is working? Does it need improving for future growth? Assess the strengths and weaknesses of your company and change what needs to be for the post-pandemic future.
3. Be clear with your customers. Don’t hide the redesign or your brand. Make it clear to your consumers what your rebranding objective is, and that you are also adapting to post-COVID life.
4. Tailor to consumer post-COVID needs. Lots of companies will look to re-engage and reinvigorate clients (and employees) with their new branding. What does this require? We are already witnessing a surge in requests for fresh, innovative and sustainable promotional products to help launch and complement our clients’ rebranding campaigns.

Ready to rebrand? Get in touch to find out what’s trending in the world of branded merch…

At GB Merchandise, we have over 20 years’ experience helping companies just like yours to re-brand.

Not only do we supply great branding merchandise and products, we add out-of-the-box thinking, along with innovative ways to package your ideas and get your brand noticed – providing you with that all-important return on your marketing investment.

A full catalogue of our products can be found here.

Call 020 3818 0270, or email info@gbmerchandise.com.

We look forward to hearing from you.